Saturday, October 19, 2013

Living Proof No Frizz Nourishing Styling Cream

The scientists behind the frizz line of silicon-free products burst on the scene a few years ago promising a revolutionary new system to fight frizz and block humidity. Before Jen Aniston got on board as a co-owner and spokesperson, they relied heavily on their team of MIT scientists to sell consumers on their patented OFPMA molecule that they claim is superior to silicone. Now, my position on the 'cones is that they are perfectly fine and in fact have excellent hair smoothing properties. I simply use them in moderation as overuse can weigh hair down and also be difficult to wash out. But you know me, I had to get my hands on this stuff just to see what all the fuss was about.

I purchased my products directly from Living Proof. I tried out both their straightening styler for thick hair and their Wave Shaping Curl Defining Styling Cream for thick hair. I appreciated that they offered varying formulas based upon hair thickness. I did not notice any discernible difference with the straightening styler, but I did appreciate the wave styling cream. After applying a generous amount of the product, I noticed that heat styling was necessary for both the straight and wave shaping creams to really be effective. The wave shaping cream provided good control, manageability, and shine while defining my waves. Both products held up well in humid conditions.
Living Proof
Fast forward a few years and they've made some changes to their product offerings. The straightening product is no longer part of the frizz line and is sold as a Straight styler within that line ($29/5.5 oz). But the sad part for me is that they are discontinuing the Wave Shaping Creme for medium/thick hair and have replaced it with a Nourishing Styling Creme  ($26/4 oz) which does not differentiate as to fine versus thick hair. I did give it a shot and I found that it just did not produce the same results on my thick, wavy, Indian hair. Bummer!

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