Monday, October 28, 2013

AdWatch: Piggy Chops for GUESS

This girl is everywhere! With a major Bollywood film release in Krrrish 3, and nonstop PR appearances to promote the film, Piggy Chops must have a caffeine IV drip as she is equally busy on this side of the pond. First she generated buzz for signing with an American record label, she collaborated with will.i.am and Pitbull releasing successful singles, she did a related bit of promo work for the NFL, and even provided the voice for the character of Ishani in the Planes movie. Now this last one is a big deal in my home. When you have two baby boys, one of whom adores the Cars and Planes franchises, and you can take them to a theater and point to an Indian main character that is not some laughable caricature or Indian but not portrayed by an Indian (I'm looking at you, Disney's 1994 live-action Jungle Book), it is a big freaking deal. But ... I digress. Piggy Chops is busy racking up yet another first! GUESS has recently announced PC as its latest Guess Girl, adding her to a long line of famous beauties like Alessandra Ambrosio and Adriana Lima. The ads featuring Priyanka were shot by Bryan Adams. Per the Huff Post and E! News, GUESS's Paul Marciano felt Priyanka was a modern-day Sophia Loren (the mega oomph hair and cat eyeliner featured in the ads do seem to pay homage to the screen siren). The first desi model for this global brand - way to go PC!
Huffingtonpost
@PriyankaChopra Twitter feed
@PriyankaChopra Twitter feed
@PriyankaChopra Twitter feed
Huffingtonpost

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