Thursday, July 7, 2011

AdWatch: Intel.

Remember Intel's Sponsors of Tomorrow ad campaign a while back that featured Ajay Bhatt, co-inventor of the USB? You know the one. The "our rockstars aren't like your rock stars" one where Ajay Uncle has more swagger than Sallu Baba (at least on Intel's campus). Here it is if you want to refresh your memory. They also ran a print companion to that telly ad which featured two (arguably) Indian uncle engineers.
Well in-keeping with their apparent love of all things Indian, here's a look at a recent Intel ad I came across while flipping through the latest Glamour. I think the fact that the ad appears in a glossy women's magazine speaks volumes about the target demographic. IMHO, it looks like Intel is pushing hard to attract female minds which I think is super!

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