Friday, May 22, 2009

AdWatch: Tanishq.

Jewelry ads are among my favorite prints ads in India as they tend to capture a timeless Bollywood glamour. From a marketing perspective, the trouble is, that it's often hard to distinguish brands - be it Tanishq or Gitanjali. They all seem to follow a standard formula: gorgeous Bollywood starlet + decadent jewels + swishy saris + perfectly airbrushed makeup + flowy tresses. Don't get me wrong, the result is usually quite lovely. But I fear that from a marketing view, they're not really getting the brand name across. In fact, I'd venture that these ads do more for the flavor-of-the-day starlet posing in the jewels than for the jewelry brand. Have a look at Asin Thottumkal's latest ads for Tanishq. Compare to the Gitanjali ads featuring Katrina or Karisma's ads for Utsav (still looking for pics of the latter).Photo Source.

5 comments:

Aarti said...

her brows are lil on the high side, don't you think? she has a mild surprised look, especially in the first picture. :D

desipolitan said...

You know, that you mention it, I'm also noticing that she looks sort of sleepy in all 3 pictures...like her eyes are not quite fully open.

BabyJanny said...

oh, but she is so pretty though, lol :)

desipolitan said...

oh yeah! she's definitely a looker.

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