Friday, May 22, 2009

AdWatch: Tanishq.

Jewelry ads are among my favorite prints ads in India as they tend to capture a timeless Bollywood glamour. From a marketing perspective, the trouble is, that it's often hard to distinguish brands - be it Tanishq or Gitanjali. They all seem to follow a standard formula: gorgeous Bollywood starlet + decadent jewels + swishy saris + perfectly airbrushed makeup + flowy tresses. Don't get me wrong, the result is usually quite lovely. But I fear that from a marketing view, they're not really getting the brand name across. In fact, I'd venture that these ads do more for the flavor-of-the-day starlet posing in the jewels than for the jewelry brand. Have a look at Asin Thottumkal's latest ads for Tanishq. Compare to the Gitanjali ads featuring Katrina or Karisma's ads for Utsav (still looking for pics of the latter).Photo Source.


Aarti said...

her brows are lil on the high side, don't you think? she has a mild surprised look, especially in the first picture. :D

desipolitan said...

You know, that you mention it, I'm also noticing that she looks sort of sleepy in all 3 her eyes are not quite fully open.

BabyJanny said...

oh, but she is so pretty though, lol :)

desipolitan said...

oh yeah! she's definitely a looker.

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