Skip to main content

AdWatch: Tanishq.

Jewelry ads are among my favorite prints ads in India as they tend to capture a timeless Bollywood glamour. From a marketing perspective, the trouble is, that it's often hard to distinguish brands - be it Tanishq or Gitanjali. They all seem to follow a standard formula: gorgeous Bollywood starlet + decadent jewels + swishy saris + perfectly airbrushed makeup + flowy tresses. Don't get me wrong, the result is usually quite lovely. But I fear that from a marketing view, they're not really getting the brand name across. In fact, I'd venture that these ads do more for the flavor-of-the-day starlet posing in the jewels than for the jewelry brand. Have a look at Asin Thottumkal's latest ads for Tanishq. Compare to the Gitanjali ads featuring Katrina or Karisma's ads for Utsav (still looking for pics of the latter).Photo Source.


Aarti said…
her brows are lil on the high side, don't you think? she has a mild surprised look, especially in the first picture. :D
desipolitan said…
You know, that you mention it, I'm also noticing that she looks sort of sleepy in all 3 her eyes are not quite fully open.
BabyJanny said…
oh, but she is so pretty though, lol :)
desipolitan said…
oh yeah! she's definitely a looker.
Anonymous said…
Woah! I'm really digging the template/theme of this
website. It's simple, yet effective. A lot of times it's difficult to get that "perfect balance" between user friendliness and visual appearance.
I must say you have done a fantastic job with this.
Additionally, the blog loads super quick for me on Opera.
Excellent Blog!

Here is my site perfilweb

Popular posts from this blog

Meet Queen Jetsun Pema of Bhutan

The young, beautiful, and fashionable Queen of Bhutan, a country secluded from the world's limelight due to its remoteness, has already been generating a stir ever since her marriage to the King and her rise to the position of Queen Consort. She is a powerhouse in her own right, and much loved by the Bhutanese people. However, on a fun and superficial level, she has also drawn favorable comparisons to the Duchess of Cambridge, so much so, that she is sometimes referred to as the "Kate Middleton of the Himalayas".
So who is this Himalayan Queen? At 25-years-old, she is the youngest Queen Consort in the world. Like Kate, she was a commoner (though with an aristocratic lineage) and the daughter of a pilot. She is fashionable, athletic, and holds a university arts background. Additionally, she herself is a brand new mum, having recently given birth to a baby boy.
As with Wills and Kate, the King and Queen of Bhutan have always shown great respect for their country's cult…

Coming to a Screen Near You: Freida Pinto.

So not only is this lass charming fashion houses the world over, Freida is racking up the film offers! We already know Freida's been tapped for Woody Allen's next project. Now, The Sun is breaking news that Freida has been asked to audition for the next Bond film which is reportedly likely to be directed by none other than Danny Boyle. I may be biased, but I think fab Freida would make one fierce Bond Girl! This is one rumor I hope comes to fruition. Daniel Craig + Freida Pinto = must-see Bond flick.
(L) Photo Credit: Getty Images. (R) Photo Credit: Matt Sayles/AP Photo.

Archives: Kunal Nayyar Weds Neha Kapur

TV's lovably neurotic astrophysicist Rajesh Koothrapali (aka Kunal N) married former Miss India Neha Kapur in a lavish round of ceremonies in Delhi back in December. Thankfully the real life Kunal doesn't require booze to talk to women - otherwise these two would be headed for a very silent or very drunk married life. Cheers to the happy couple. Here are a couple of snaps from Neha's mehendi ceremony and from their Big Fat Indian wedding reception. I hear it was a small, family affair with only about 1,000 people in attendance. Check out a slideshow of their nuptials here.
Photos: jeremy lusk via people, vinayak das via people.